Do you have an idea for a brand but don’t know where to start? Or perhaps you’ve started and not sure which direction to go from here?
This inspirational workshop will cover everything you need to launch and grow a home, stationery or gift brand. From design to delivery & everything else in between!
This workshop is for you whether you’re in the ideas stage, you’ve just launched or you’ve had your own brand for years. We cover a broad range of topics that it will be useful regardless of what stage you’re at.
On the Day:
You’ll start with a section on spotting trends, how to find inspiration and translate it to your products. We’ll talk about the product development process which includes market research and how to go comp shopping. You will then make a mood board tailored specifically to your brand or new product range with Joanne who provided trend guides & product development advice for the 5,000 sellers at notonthehighstreet.com.
After a short break we’ll dive straight into sourcing with Elizabeth, a retail buyer & design manager who has worked for Next, Miss Selfridge & George @ Asda kidswear. You’ll learn everything from finding a factory or supplier that is right for your brand, how to build supplier relations when working with small quantities & negotiating costings to improve profitability. You will also be given a script of questions to take away with you that will give structure to your meetings with the factories going forward. Elizabeth will also cover how to get to know your customer and work out what your brand values are.
You’ll then enjoy a yummy lunch on us to keep your creative energy going for the day.
Catherine will then take you through the steps to make sure your brand makes Money! You’ll learn how to plan your range, price for profit, build a price architecture, budget for success and how to trade your sales. Catherine has experience in managing brands worth over £150 million, will explain it really clearly in a way that everyone can understand.
You will walk away feeling focused with a clear action list on what to do in order to take your brand forward in the right direction!
3 x industry experts from designing, buying and merchandising
A mood board specific to your brand made under the guidance of Joanne, product developer
A script to take with you to factory meetings written by Elizabeth, retail buyer
A budgeting worksheet prepared by Catherine, senior merchandiser
Complimentary lunch & refreshments
Networking day with like-minded professionals
Workbook with a summary of the tasks completed throughout the day
The workshop will be held in a design-led interiors shop to inspire you throughout the day
By bringing your 100% and willingness to start or grow your brand, we will give you a day to remember. This is for you if you are ready to take the next step and push yourself to bring your brand to life!