Content marketing is a powerful digital marketing strategy. In this course you will learn how to build a successful content strategy for your business. By the end of the training you should be able to:
- Formulate a content marketing plan
- Identify your audience and demographics
- Describe the different types of content
- Understand how content marketing works with SEO
- Carry out keyword research
- Use a variety of content frameworks and techniques to create engaging content
- Recognise the importance of creating high quality content for your audience.
