7 hour class
Being able to use Google Analytics effectively starts with the basics. Through this introductory course you will learn the fundamentals of the analytics software including the basics of the Google Analytics interface and standard reports that you need to monitor, evaluate and collect metrics for your website. The course will begin by exploring the key features of the analytics platform and how it is used. It will also help you define objectives and formulate KPIs while recognising features of tracking. As you move into the main modules of the course you will be able to set up Google Analytics properly…
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