As anyone who runs a teaching business will know, there is more involved than just the teaching itself.

This is everything from marketing to accounts, managing students to sales. In this article, we will be focusing on sales, and how to sell courses from your website.

You may already be selling tickets for your courses via third party websites, such as Eventbrite, Groupon or Obby. These website are great to kick start your ticket sells and build an audience, however, once you've established yourself, you may wish to keep more revenue for yourself and keep customer management more in-house.

How to sell online courses from your website

Selling courses through your website explained:

  1. What is the basic setup?
  2. How to use a widget
  3. What do you need to start selling?
  4. Using online class booking tools
  5. What should you look for when choosing booking tools?

1. What is the basic setup?

First things first, you'll need an online presence.

Depending on how you choose to sell courses from your website (more on that below), you'll need either a website or a form of social media platform as a base for your teaching business online.

Most booking tools would recommend, and require, the use of a website as the starting block to sell courses online. This may be one you've built yourself, or one using a website builder.

Use an online builder to create your website

Alternatively, there may be some booking tools you can use that have no need for a formal website setup, like the Obby booking tool. With Obby, you can link straight to your courses via one simple link, which can be available via your Facebook, Instagram, newsletter presence etc.

2. How to use a widget

You may first ask, what is a widget?

Put simply, a widget is an independent application that can be embedded or added to a website. In the case of selling your courses online, a widget booking tool can allow you to use quality booking software on your website, with vary little hassle, no coding, and at a small cost.

Using the Obby widget to sell courses

Widgets can be embedded, or in some cases linked, to your website or form of online presence.

Each widget is slightly different, but it's worth noting what you can and can't do with a widget before committing to using it. How much control does it give you? Does it cost anything? Do you have access to all it's data?

These are things you should consider. For example, the Obby Widget can be embedded on your website, or added as a link to your website or social media. This gives you the flexibility and ease to use their booking system to take payments, manage customers, edit content etc, and the freedom to use it as you choose. Want to create your own workshops homepage? Want to link straight to the dates for your workshop? You can do both and more to sell courses from your website.

3. What do you need to start selling?

As mentioned above, you'll need the basic set up of a website or online presence. Once this is in place, you'll need your full timetable and availability for your classes, courses or workshops.

You may already have content and pages online that describe your classes and help to sell them to potential students. If you don't, make sure to include as much information as possible and think about how best to market your classes.

With your content in place, you are ready to set up a booking software, either using a widget, like Obby Tools, or a an onsite tool, like Squarespace Scheduling.

4. Using online class booking softwares

There are many booking softwares that can be used to sell your courses, but there are only a handful that have been created with teaching in mind.

Obby Tools is one of these. Obby is a powerfully simple teaching platform, giving you all the tools you need to launch and grow your teaching business.

With Obby, it's super simple for customers to book your classes online, take online payments via your website, and manage your customers and courses via one platform. An added benefit to the Obby teaching platform is that your courses will also appear on their established marketplace where you can reach thousands of new students, and keep your course schedule and availability in sync with your website automatically.

5. What should you look for when choosing booking tools?

Key things to look for when choosing a booking tools for your website are the admin tasks that take up too much of your time. Juggling customers, sending reminders, updating your availability online etc.

If using a standard product selling tool, like Shopify, you'll be stuck selling spaces for courses like your selling products in stock. As you know, schedules and availability for a course don't always follow this format (e.g. with private booking or group requests), and need to have more flexibility.

What to look for in a Booking Tools

An onsite booking tool like Squarespace Scheduling is great if you've already got a Squarespace website set up. It's also the right tool for those who want to sell courses online like appointments rather than recurring courses.

However, tools like Bookwhen and Acuity Scheduling allow you to schedule group classes and courses to sell from your website.

If you're selling both online and offline courses through your website, you will want to look out for a booking tool that allows you to manage both from the same place. Obby's teaching platform allows you to schedule and sell spaces for live online, pre-recorded and in-person courses. Additional ticket types, like earlybird tickets or adding materials to a ticket are also available.

It can be tricky to narrow down what booking software will work best for you to sell courses from your website, but it's definitely worth doing the research and finding the best one for you.

Need more website building advice?

Obby allow you to book a demo with a member of their team to chat through your thoughts, questions and ideas. They'll also take you on a handy tour of their teaching platform so you can really get to grips with what's on offer.

Thanks for reading our guide to sell courses from your website. Need more great selling tips? Review our related guides below: ‌


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