This quick guide on how to get started with your teaching website will help you get started following 5 easy steps in as little as 24hrs.
There are a number of different website builders you can use to create your site, all with their own benefits and draw-backs.
However, there is only one builder that brings all the best benefits together. The Obby teaching platform and website builder have all you need to take the 5 steps below.
5 steps to build your Teaching Website
- Decide on your teaching format
- Choose registration / payment process
- Build brand & website pages
- Integrate with Marketing Tools
- Tell the world!
1.Decide on your teaching format
In-person, live online, pre-recorded, learning kits or all of the above? There are many formats under which you can teach, and students can learn from you. The most obvious being in-person, where students can learn in an environment and atmosphere that you create, under your watchful eye.
This is great for learning, and many students would swear by in-person learning as the most productive, especially when it comes to learning particular skills using particular tools and materials.
However, there are many thousands of teachers who have found success teaching online. This can either be live via software like Zoom or Skype, or it can be pre-recorded videos purchasable online.
This format of teaching is very well suited to many students who want to learn in their own time and at their own pace.
What often comes with these formats, but can also be a teaching format of it's own, is the learning kit - a collection of materials, tools and guidelines put together by you the teacher, and sent to the student to learn in their own time.
Deciding which format is best for you is a case of trial and error. You may be a creative who commissions pieces on the side, or as their main business. In this case, in-person classes may suit you best as you can really connect with your students and let them see a real studio space.
However you may curate and sell the best materials and tools on the side or as your main business, and in this sense, online classes and learning kits may suit the day to day running of your businesses better.
Once decided which teaching format you will take (or if you will do a mix of all the above!), you need to find a website builder that caters to your needs.
2. Choose registration / payment process
Once you've decided on your format and content for teaching, you'll need to decide how you want to register students and take payment for classes on your teaching website.
Staying offline, keeping a student spreadsheet and taking payments via bank transfer may seem like quick and easy way to get started, but it actually takes up too much time and is very manual work.
If you're not very "techy" this may still seem like the simplest option, however, platforms like Obby offer demos and on-boarding calls to make sure you understand how to use their online softwares that do the same thing via their website builder platform.
Many website builders have additional software add-ons to manage your register and take payments online. For example, Squarespace Scheduling allows you to take bookings for classes around your schedule, and allows you to connect to a payment processor of your choice, this works particularly well for 1-1 classes in-person or live online. However, this doesn't work so well with timetable group classes.
This is where Obby comes in. Obby allows you to take bookings around your schedule, and manage timetabled group classes, all while taking secure payments via their integrated Stripe payment system (so you don't need to worry about the set-up!).
3. Build brand & website pages
The next step when building your teaching website is to build upon your brand and create website pages that will interest and keep the attention of potential students. Website builders like Wix, Squarespace and WordPress all offer easy ways to build professional looking pages, giving you the flexibility to choose the fonts, colours and styling of your website.
Another option is a website builder like Obby that takes away the hassle of designing your web pages, and does this for you.
The designers and researchers at Obby have build pages that are tried and tested to market and sell your classes and school to your target audience, in a user friendly way. All you have to do is add in the content and they will do the rest.
4. Integrate with Marketing Tools
In order to reach your customers and grow your student base, you'll want to get to grips with marketing tools that help you to do so.
Using softwares like Mailchimp and Squarespace Email Campaigns are a great way to build your newsletter base and keep students updated on new classes and events. Squarespace also has some great SEO tools to help you reach the top of search engines quickly after launching your site.
If you're new to having a website, but have been teaching for a while, you'll see great value in adding testimonials or reviews from previous students to your site. Obby has a great feature that allows you to send a link to past students to leave a review, and they get £15 credit to spend via Obby's marketplace in return. A win-win.
Social media presence is also key to building your brand online and making you more accessible. Most website builders can integrate with your social platforms, keeping everything connected.
5. Tell the World!
That's it, you're ready to tell the world about your teaching website!
Spread the word amongst, friends, family, your community and current students - you've got a brand new teaching website that helps you to look professional, experienced, and trustworthy.
Use Obby to build your website, and your classes and availability will automatically be bookable on their Obby Marketplace, so you can just sit back, relax, and wait for new customers to come to you.
Need more Teaching Advice?
Thanks for reading our guide on how to build a Teaching Website. Need more great teaching tips? Review our related guides below: