Type Tasting

Workshops are hosted by Type Tasting founder Sarah Hyndman who is on a mission to make typography fun and exciting for everybody. She is the author of ‘Why Fonts Matter’ and ‘How to Draw Type and Influence People’.

Sarah ran a graphic design company for a decade, and now focuses on her passion for letterforms and typefaces. She was a recent guest on BBC Radio 4’s Word of Mouth, appears on Sunday Brunch, has given a TEDx talk and publishes collaborative research with Professor Charles Spence from the University of Oxford.

She taught Experimental Typography at the University of the Arts London for six years. She has run workshops at the Victoria and Albert Museum, Somerset House, Wellcome and the London Design Festival. Sarah has also taken her workshops abroad to SXSW in Texas, and most recently to Toronto and Finland.

Sarah runs corporate workshops and her clients include adidas, BBC, D&AD, Moo and Wellcome.

Her passion for typography is infectious: “insightful and entertaining”, “brilliant mix of warmth, good humour and real insight”, “Inspiring, educational, very hands on but lots of fun”, “I had never understood why people hold such a passion for typography, now I see why!”