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I will talk you through the basics to start a solid, affordable and reliable system to take, edit and optimize your pictures to promote your online business, whether you're selling services or actual physical objects.  We will analyse the different kind of market and different kind of platform and assess together what is the best way to shoot, edit and upload your products. We will talk about different platforms and and how to approach taking your picture having different and flexible outputs in mind. 
Each product needs the right approach and we will analyse different examples and different approaches, compare and discuss why one is more successful than others. We will then move onto a hands-on part where we are gonna put in practice what we had discussed and try to come up with a personal style that embodies your idea of your product.
I will show you how to setup a simple studio to take picture on white or black, or any other background of choice but also how to plan and prepare for a lifestyle shot with props and more articulate lighting.

Summary
- introduction to product photography
- comparison between different products and different ways of portraying them
- analysing successful examples
- finding your style
- keeping it simple
- camera, lights and simple studio setup
- shooting with the tethering method (vs in camera)
- processing, editing and archiving your files 
- different platforms and different formats - shooting smartly - 

Introduction to product photography for social media

Javier Callejas

Enrico knows his stuff. This class has REALLY helped out my product photography. He clearly shows how to make a lot of the tools you will need for product photography. Great class thank you. 
Javi

Product photography for small businesses 

I am an Italian born London based photographer specialised in Still Life, Product, Portrait, Street and Portrait photography.

I have shot editorials for magazines such as The Ransom Notes, DJ Mag, Resident Advisor, Mixmag,  Essen Magazine and many others.

I have also been incredibly privileged to work with artists and musicians such as Doe Paoro, Bawrut, Medlar, Ben Sun, Fiorious, Ebe Oke, grammy award winner Samuel Dixon and many others.

I have been collaborating on a regular basis with FABRIC London, having the opportunity to shoot some of the most iconic campaign of the last 7 years. 

Commercially I have been taking pictures for UNIT Gallery in London, Avant Arte, Yogaia, Sorted, SUCK UK, Rassin & Shen, Oval Space, Pickle Factory, Corsica Studios, The Vaults.




Enrico Policardo Photography

Javier

Enrico Policardo Photography

Our classes

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