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The 10 Cases Bistrot a Vin was opened in 2011 by old friends, Will Palmer and Ian Campbell.
Fed up by static, predictable and overpriced wine lists, they decided to open a place with a fairly priced, constantly changing, unpretentious and fun wine offering.
The 10 Cases is a buzzing and unpretentious little restaurant, built around a short list of 10 White, 10 Red, Sparkling, Rose and Sweet wines of which everything is available by-the-glass/carafe/bottle and purchased always in 10 Case orders. In years of trading the same wine has not been listed twice. The food offering is similarly monthly changing and built around 3 starters/3 mains/3 desserts as well as a range of wine-friendly tapas style dishes and daily changing specials.
In 2013 the team decided to make the logical expansion next door with the Cave a Vin; wine bar, shop and cellar. Offering the same food menu but on a walk-in only basis, the wine list is what sets the Cave apart from the Bistrot.
The core ethos of fine wine and food, at great value in a fun, friendly and dynamic space with knowledgeable and enthusiastic staff is what continues to drive the Bistrot and Cave as such exciting places to drink wine in London.