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Sejal Anujah Shah is a design label that was founded at the beginning of 2017.

The founder Sejal graduated from UCA with a Ba(Hons) in Fashion Atelier. Having gained experience working for different couture designers, Sejal decided to embark on her own journey.

She went on to work part-time for a local designer while setting up her business on the side. Not able to progress as much as she'd like, she took the plunge and left her job at the end of 2016 and has worked to see her label flourish since.

The skills that Sejal learnt while and university and while working are ones that she believes are lost in the industry and so she feels that it is vital that these techniques are passed on.

Sejal Anujah Shah