Businesses recognise how engaging with customers is important on many levels. If you are responsible for boosting conversions, improving customer satisfaction and encouraging brand loyalty through customer interactions, this course is for you. It will take you through a whole series of steps to show you how you can achieve the best possible customer experience. The course begins with an introduction to user experience and the customer before moving on to the key elements of behavioural research, how to carry out research to find out what your customers really want and best practice when it comes to usability testing. By…