An intensive, day long course which will introduce you to persuasive design. This course will educate students on the development of effective communications using landing pages, emails and other methods to encourage positive reactions such as leads and conversions. Ideal for anyone who is looking to maximise conversions or optimise web pages and really understand what designing for customers really means. You will cover a lot of material in this course, gaining a detailed understanding of what persuasion is and the ethics surrounding its use, how to use persuasion engineering effectively, techniques to build trust and how to develop persuasive…