Through the Google Analytics class you will learn the crucial components of the analytics system such as advanced filters, segmentation and e-commerce funnels to maximise the success of your campaign. The course will be in depth and start by introducing you to the web analytics environment so that you understand how tracking works. Following this you will move on to looking at the Google Analytics interface such as navigation, reporting structure, metrics, reporting and permissions. Students will also learn about advanced reporting techniques, goals and funnels and effective campaign tracking. By the end of the training students will be…