Many product launches fail because they only focus on delivering the product. However, a more strategic focus will increase your odds of meeting and exceeding business objectives. This training will teach you how to execute successful launches that align your entire organisation around the right strategies. You'll learn how to connect with your buyers using targeted marketing programs, as well as how to empower sales with the tools and training they need to succeed.
By the end of this course you will be able to:
Plan and prepare for success
Identify key launch strategies and develop a launch plan…