Product Management is a three day course designed to enhance your skills, develop your experience and increase your knowledge. The course will focus on the lifecycle of a product looking at the tools, techniques and skills you need to manage the process. Students will explore the qualities and characteristics of a successful product manager, the importance of the concept phase exploring issues such as the size of the market, needs and segmentation, how to manage an effective business case, undertaking competitor analysis and evaluating pricing, requirements, risk assessments and prioritisation of features and finally the purpose of the product manager…
