Looking for the best ways to market your teaching business and get more bookings? We have you covered with our top 10 ways to market your courses, classes and workshops.
Whether you're on a shoestring budget or just looking for more inventive ways to get out there, we can help.
You may be looking for a way to market your online classes which are new to you, or you may want to increase bookings on your long standing in-person classes. Either way, these handy tips and tricks will help to market your classes in a number of ways.
The top 10 best ways to market your course, class and workshop:
- Facebook advertising
- Craft Fairs
- Corporate events
- Free trials
1. Facebook advertising
Although this comes at a cost, this form of marketing is a fantastic way to reach new customers online in a targeted way.
It's an important way to market your class, connect with the world's largest social network, and find your target audience. With Facebook's micro-targeting feature, you can get your message in front of the right people at the right time.
With it's targeted approach, using Facebook advertising to market your classes is one of the best ways to get amazing return on investment.
Firstly, you'll need an amazing peice of content, video works best. Then test different audiences e.g. male vs female and different age ranges. The key here is to improve the amount you pay for a class booking.
Hubspot's ultimate guide to Facebook advertising is a great place to start and learn the tricks of the trade.
2. Arts, Craft and Food Fairs
Another cost to factor in to your marketing budgets. Craft and art fairs can range from the very expensive to completely free community projects. We have some of the best craft and art fairs across the UK so it shouldn't be hard to find one near you!
Putting you face to face with your customers, craft and art fairs are a great place to get to know your target market better and understand exactly what they are looking for in a course or workshop.
Whether you sell the products you also teach how to make, or invite passers by to take part in mini workshops during the fair, it's a great place to answer questions and explain more about you and what you do.
Your presence on social media will say a lot about you and your brand. It's a place where many customers go to view your recent activity and become more familiar with your brand.
Using Instagram to market your classes is a great way to grow your brand awareness and market new classes, courses and workshops. When you've got a new class or date coming up, you can keep your customers up to date in real time and link straight to your website for booking.
Most likely you are a small business, which makes Instagram a great place to market your classes as you don't have to be a large enterprise to download and get started. Teachers are effectively using Instagram everyday, and you can too!
As Instagram is owned by Facebook, you can take advantage of the same audience targeting tools we discussed in the Facebook section of this post.
What people say about your business is as important as what people see. Building a bank of good reviews for your classes, courses and workshops are a fantastic way to market your classes and build a community of students who will come back.
Encourage students to leave a review after your class and more will follow. On marketplaces like Obby, the number of reviews, and rating of these reviews, affects where you are listed in the results algorithm. Meaning the more you have, the more visible you are on site! The same is true for review platforms like Trustpilot.
5. Email Newsletters & Building A Mailing List
Once you've built a community of students, bring them back by reminding them what's on offer weekly or monthly in targeted email campaigns.
Sending email newsletters to your community is a fantastic way to reach your customers regularly, and reward those who have subscribed with you.
Obby's newsletter is responsible for driving the most traffic to the site every week, which you can do too for your own website.
As well as promoting new and upcoming classes, email campaigns can be used to fill last minute spaces, offer discounts or early access tickets to your most loyal customers.
We recommend using a platform like Mailchimp to manage your lists and send campaigns. They provide a free widget that you can add to your website to grow subscribers.
6. Special Offers
Special Offers, discounts and vouchers are a great way to get going and booking out your class. Although they aren't what you should use to sell every ticket, they can be very useful at reaching your baseline for minimum bookings on a class.
Offers and discounts are a fantastic way to reward loyal customers. You can share these in your email campaigns, social media or website, and decide whether you want to keep some exclusive, or open to all at certain times (e.g. the anniversary of the start of your business).
There are plenty of other coupon code tools that will integrate directly with your existing website and help you easily provide coupon codes and track usage.
The Obby teaching platform comes with Obby Gift Card tools that not only guarantee a booking with your class, but also help to market your classes to a wider range of people. For every sender of a voucher, there is a recipient just waiting to discover you.
Similar to using Instagram, Youtube is a great social media tool to help market your classes in a visual way.
Create short promotional videos, snippet tutorials or a trailer for your classes.
Uploading these to Youtube opens you up to their massive audience (2 billion logged-in monthly users worldwide!), as well as allowing you to use your videos elsewhere, like your website or the Obby virtual classroom.
Standing out on Youtube can be hard, with more than 500 video hours added every minute, but there are a few tips and tricks you can use to succeed, like creating your own business channel and learning from your favourite youtubers.
8. Great Photography
Quality imagery is crucial for marketing your classes. The title and snapshot is the first a customer sees of the class, and this has to leave a good impression.
Good photography will also help you stand out from your competitors on websites like Obby and on social media. These don't need to be taken with a professional camera if you don't have one (but even better if you do!) as the quality of mobile cameras in 2020 is incredible and getting better all the time.
However, if it's within budget, booking a professional photographer to come and take photos during a class is a great way to get quality images in action and give customers a real sense of who you are and what to expect on your class.
Unsure where to start? Why not book a mobile photography class and improve your skills.
9. Corporate events / networking
Networking is another way to market your classes. This can be done in a number of ways by different businesses, Obby believes that a corporate class offering can be the best way for teachers to meet people who may open up further doors down the line.
Create a class specifically for corporate events that mould around your usual class structure, but tailored to larger or team-building groups.
Want to keep things more flexible? Simply edit the messaging of your class content to make it clear the class is available for corporate groups or events and easily take the booking online using Obby's secure payment system.
Whether live online or in-person, these larger bespoke events are a great place to broader your audience and meet a new customer base.
10. Free trials
Lastly, who doesn't like a freebie?
Market your classes to family, friends, friends of friends or those within your community to help get started. Use local messaging boards and Facebook groups to offer free trials of your class in return for an honest review and the hope that word of your good name will travel far!
Classes with free trial students are also a great way to get honest feedback on what could be improved for next time, what could be added or what could be taken away. Other members of the craft community are a great place to start - they may have experience you don't. Practice makes perfect!
Need more teaching advice?
Take a read of some of our other amazing guides and round ups listed below. We're sure you'll find something that will help you grow your teaching business, oh - and don't forget to share the love! Obby out... For now.